11.loeng Arendus- ja ärimudel

 Kenshi: the cowboy coding.

Kenshi is a survival-sandbox-RPG game in a post-apocalyptic, "sword-punk" setting. This game has a large community due to its well-developed world, interesting mechanics, and also because of charismatic characters like "Beep". 

First five-six years it was developed by one person. To get by, he had to work minimum wage security guard job in the nights. However, then, when the game gained its first fans, the development group grew significantly. The developers do not have a specific plan of action, they are just trying to bring the game to the state of "the dream game". For this reason, we can say that due to the lack of almost any plans, Kenshi is an example of cowboy coding.



Youtube - Advertising model + freemium 

YouTube is one example of a collection of several business models. This company uses the "carrot and stick" trick. Before the video, the user must watch one (or several, damn you YouTube) commercials. For this, Youtube, as well as the owner of the video, receive some monetary reward, the owner of the video receives about $ 0.1. This business model is both an advertising model (since the user has to view an ad before the video, and perhaps even in the middle of a video), but also a reward model, since, technically, YouTube “pays” a part of the earnings to the creators of popular content. in addition to these two methods of earning, YouTube also makes money through "Youtube premium". By paying 8,49 € / month the user gets the opportunity to watch videos without ads, he has access to Background play and Offline playback on the phone, as well as exclusive for premium users "Youtube Originals". 

Summing up, we can say that YouTube uses the following models: Freemium, Reward Model and Advertising model.
 

Sources:

Kenshi: 
https://gameanalytics.com/blog/kenshi-rezzed-2018-interview-2.html

Kenshi :
https://www.siliconera.com/kenshis-eight-year-development-journey-from-one-man-rpg-to-a-teams-success/`

Youtube: 
https://turbo.intuit.com/blog/relationships/how-much-do-youtubers-make-5035/#:~:text=YouTube%20income%20is%20generated%20by,on%20your%20channel%20and%20videos.

Youtube:
https://www.androidauthority.com/youtube-premium-1119004/

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