9. IT management and Risks control

 Every large company has its own "leader", who moves the company forward, allowing it to achieve more and more success. Today I would like to consider two famous people whom, and also try to analyze their personality on the example of such a large company as "Apple".


Steve Jobs

Steve Jobs is the man who founded Apple, he introduced many innovations and unique technical solutions into our life. He popularized personal computers, music streaming services, and smartphones. However, it cannot be said that everything was smooth. Employees said that Steve Jobs had a strict disposition, and forced employees to work hard. People could have lost their jobs even because of one mistake. That was the price for progress

For these reasons I can say that Steve jobs had the qualities of "leader" and "change agent". Steve Jobs knew exactly what he wanted to see from the product, thanks to this skill, progress did not just "moved with the times", he pushed the level of technical development of the population forward.


Tim cook


Apple cannot be said to have grown at the same rate under Tim's leadership. However, I also cannot say that the company has experienced bad times.

I believe that of all the characteristics, the trait "trainer" is the best fit for Tim Cook.  He does not have such a strong "hand" as Steve Jobs. however, under his leadership, a more autonomous hierarchy of government was built. I'm not an expert, but I think that Tim Cook is well versed in people, or rather in their skills. I cannot say that the innovations of team cook are as innovative, but they not only do not remain behind, but even still move the technical level of humanity forward.

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